As a new business owner, there’s no doubt that you’ve already got a lot on your plate.
You’re most likely busy chasing down and signing your first clients, hiring, training, and overseeing your employees, and making sure that you’ve got all the suitable systems in place to ensure the success of your business.
However, in the midst of all this, you also need to find the time to promote your business and get the word out there about your products or services.
And so you don’t make the same easily avoidable mistakes as so many before you, we’ve put together the following list of the five most common promotion mistakes made by new business owners.
One very common mistake made by new business owners is simply not having a plan on how they’re going to promote and market this business.
Just like you need a business plan to approach investors and secure funding, you also need a promotion plan to understand how you will get your products or services in front of the right people.
You can use plenty of avenues to promote your business, including social media marketing, blogging, search engine marketing, and word-of-mouth marketing.
Initially, you don’t need to plan out everything in terms of what you’ll post on social media or how many blog posts you’ll need to publish per month.
However, it would help if you had a basic marketing plan that outlines the channels you’d use for your marketing efforts.
No Ideal customer
Your ideal customers are the people who are most likely to interact with your brand. And as a newer business, knowing and understanding your ideal customers is crucial to any of your future marketing or promotional efforts.
By understanding your ideal customers, you’ll have a much better idea of how you can create marketing materials that are sure to resonate with your audience.
You can learn about your ideal customers by creating a series of semi-fictional character representations, known as buyer personas.
A buyer persona is used to outline as much information as possible about your ideal customers, including their average age, gender, geographic location, hobbies, interests, and more.
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No Website or Blog
In today’s digital landscape, having a website or blog is crucial to the success of your online presence.
Having a website gives potential customers a way to find your business online, and it also tells them that you’re reputable enough to have a website.
Simultaneously, blogging regularly is a great way to improve your search engine rankings while also informing your potential customers about things they’re likely interested in.
No Social Media
Like having a website, having a presence on social media is crucial for today’s brands and businesses.
A large number of consumers make an effort to research a business on social media before deciding whether to make a purchase.
Therefore, if your business isn’t active on platforms like Facebook or Linked In, consumers might convince themselves not to interact with your company.
Finally, new business owners often make another common mistake by not having any analytics or insights into how well their websites, social media accounts, and content are performing.
You can use web apps like BuzzSumo or Hootsuite to monitor your online presence and engagement levels, manage your social media messages from a single inbox, and even plan and schedule your social media posts ahead of time.
Knowing your engagement levels is a crucial indicator of whether or not you’re making the right decisions for your online presence.
Common Promotional Mistakes 2021
With so much on your plate as a new business owner, it can be easy to fall into the same traps and pitfalls as so many other business owners before you.
However, by avoiding these five common promotional mistakes, you’ll ensure that your brand will have a better online presence and a better overall chance of success!